AVO Fresh
Say goodbye to plastic mesh bags.
Grab AVO Fresh avocados, sold in 100% paper packaging.
Develop a unique produce packaging design that addresses the lack of sustainability in the produce packaging industry. Design the structure, graphics, and branding for the produce item. Packaging must be 100% paper board made, stackable, and hangable. Showcase the package's functions, design details, and what makes the product unique from its competitors.
2024
Graphic Design III * Paperboard Packaging Alliance 2024 Student Design Challenge
Role Packaging, Graphic Illustration, Branding
Tools used Adobe Illustrator, Adobe XD
Timeline 3 weeks
Team Tristan Naoe, Deanna Nguyen
Problem Statement
How do we develop a straightforward and user-friendly packaging alternative that is similar to the functionality of mesh bags while using sustainable paperboard materials in its design?
The predominant packaging method employed for avocados currently involves the use of mesh bags. The use of mesh bags contributes to plastic pollution and environmental degradation.
Positioning graphics are what create brand awareness and being able to control that allows for a product or business to stand out amongst its peers.
Executive Summary & Brand Strategy
Avo Fresh introduces a packaging system for avocados, featuring innovative compartmentalization to ensure optimal freshness. Enhanced by a rigid paperboard bottom and handle, this design ensures structural integrity and enhances the overall durability of the packaging.
Target Market
Families, individuals, and children of all ages who prefer organic goods
Environmentally conscious individuals concerned with sustainability
Brand Identity & Logotypes
Process
Moodboard, sketches, and digital exploration
Design Rounds
Initial design concepts and refinement
Packaging & Prototyping
Packaging exploration, experimentation, and prototype mockups
Final Designs
Final designs placed on die-lines for print.
4 Count
Back Face
In-store!
Packaging Goals
In collaboration with Industrial Technology and Packaging students:
Versatility
Stack-ability — Packaging structure designed for effective storage on grocery shelves and in transit.
Hang-ability — Handle located on the top of the package allows for hanging, giving versatility on how the product can be displayed.
Protection A packaging design that provides a superior level of protection from abrasions, compression, and punctures, compared to competing packaging.
Effectiveness The package's handle allows for easy handling and carrying. Package effectively contains the product giving an ample amount of visibility and allowing for it to be touched to check the produce. Can be displayed in the same location as mesh bags.
Materials & Manufacturing Paperboard has the highest rate of recyclability of all materials used in consumer products. AVO Fresh has only one die-line and is able to fold flat when shipping. Includes an auto bottom with glue tabs that add to the strength of the structure.
Extension Plan Packaging design has a large amount of versatility when it comes to medium sized and avocado sized fruit (such as apples, mangoes, peaches, etc).
